HOW WE INCREASED WEST ELM’S WEBSITE SPEED & UX WITH REAL USER DATA

Struggling with website speed and user experience? This guide has you covered! It's packed with practical tips and real-world examples to help you transform your website's performance.

Here's what you can learn:

• The difference between server performance and client performance
• The nuances of actual versus perceived performance
• A clear explanation of Core Web Vitals (critical metrics for website speed) and strategies to improve them
• A treasure trove of tips for enhancing core website performance metrics.
• The distinction between lab data (simulated website tests) and real user metrics (data collected from actual users)
• How these strategies were implemented in real-world scenarios with two compelling case studies