FABRICE SERGENT, MANAGING PARTNER, BANDSINTOWN -
TURNING LIVE MUSIC DISCOVERY UP TO 11
Seeing your favorite band or artist in concert can be a life-changing experience. Live music bonds us to one another in a way that no other art form can. And with the pandemic waning, live music is having its renaissance moment. Artists are hitting the road, and fans are packing into concert halls, clubs, and arenas to see them play live. But knowing when your favorite artist is coming to town – and when and where to buy tickets before they’re sold out – can be tricky to navigate. Or is it? Fabrice Sergent is the Managing Partner at Bandsintown, one of the most sophisticated and powerful architectural engines in music. Fabrice joins the podcast to talk about how this mobile app, massive database, and powerful discovery engine is connecting more than 70 million music fans to over half a million artists worldwide. He shares how artists – especially new and emerging artists – use the platform to connect directly with fans under their own branding and voice and (finally!) own their fan engagement data. Fabrice also gives his perspective on the future promise versus current reality of Web3 and the metaverse, and how both could impact the music industry and the fan / artist relationship in the future.
“People think that it's always easier said than done to introduce new tech to artists and fans. It is not. You have to be obsessed with product. ”
LISTEN TO THIS EPISODE TO LEARN:
- How Bandsintown has built a robust data-driven discovery engine that’s tailored to an individual user’s unique “music DNA”
- “Passive” music recommendation engines (like Spotify and Apple Music) vs. “active” music recommendation engines that tap into highly engaged audiences – and how Bandsintown blends the two
- The advantages that small and emerging artists have in owning first-party data and using it to deepen the relationship they have with their fans
- How Bandsintown cobuilds new products and features with artists through discussion and data analysis of the way they use the platform
- Why Fabrice believes Web3 and the metaverse are going to take years to take off – and why we’re still waiting for “the Steve Jobs of web3”
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