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SEASON 3, EPISODE 7

FROM PRODUCING KANYE TO BUILDING THE FUTURE OF SMART VIDEO, WITH ADVENTR FOUNDER & CEO, DEVO HARRIS

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SEASON 3, EPISODE 7

FROM PRODUCING KANYE TO BUILDING THE FUTURE OF SMART VIDEO, WITH ADVENTR FOUNDER & CEO, DEVO HARRIS

 

 

Devo Harris isn't your typical tech founder. He’s a builder. A creative visionary who’s most comfortable at the intersection of media and technology. From co-founding G.O.O.D. Music with Kanye West, to launching John Legend’s career, to snagging a Grammy, to pioneering interactive choose-your-own-adventure web videos before they were cool, Devo's entrepreneurial journey is nothing short of extraordinary. Now, he’s the founder and CEO of Adventr, an AI-powered smart video platform that lets any creator make interactive, Internet-connected, hyper-personalized videos at scale – across the web, ad networks, and social media. Devo explains how Adventr is disrupting the digital media landscape with videos you can talk to, stories you can steer, and brands that come alive. He shares how he’s not just building a tech company; he's forging the future of storytelling – one interaction at a time.

In the next 10 years, your video experience will be a tactile one. When you watch the news, you will be able to interface with it. Shopping will be less like, I heard there's a new shopping app -- there will be shopping transactions available through media. And frankly, we're trying to be the pipeline.
DEVO HARRISFounder & CEO, Adventr

LISTEN TO THIS EPISODE TO LEARN:

  • How Devo has built Adventr into a smart video platform that doesn’t just sit on top of the Internet; it’s a connected part of it 
  • The similarities between building Kanye West's early career and launching and scaling a tech startup today
  • Startup methodologies, tactics, and strategies Devo has leaned into navigating a career spanning music and tech 
  • The danger of working within the confines of what’s already proven in the market
  • How hacking together a “crudely interactive” music video on YouTube got companies interested in the power (and boosted engagement) of dynamic content 
  • Adventr then vs. now – from clunky, clickable interactive video; to signing early customers like Sundance TV; to SmartListen, a patented, AI voice-powered technology
  • Use cases for how X, Lexus, 23andMe, and more are using smart video to create personalized ads and experiences 
  • The merging of video and gaming, and what the media landscape might look like in the years ahead (Hint: tactile video, anyone?)

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