The challenge
West Elm needed a more efficient user experience on its mobile site. They wanted something faster, with complex features enabling customers to imagine, curate, and execute a vision for their interior spaces.
What we did
We joined forces with West Elm's innovation team to modernize the experience of furniture selection. We collaborated with expert designer Robert Carl to develop a platform meant to enhance several layers of the customer experience.
Technologies
- Progressive Web App
- AR / VR
- AI Powered Pinterest Plugin
- Chatbot
Features
- The Guided Shop: A feature able to learn about a user’s needs, budget, and personal style. We could render this data to create a custom showroom where the shopper could filter products, view details, and add directly to cart.
- Pinterest Styleguide: This feature helped shoppers visualize the size and scale of their prospective purchases in the context of their own homes. Upload a photo of the space you're styling for, generate 3D model of furniture piece, and place as desired.
- 3D Fabric Viewer: A way of enabling users to have a near tangible close-up of the fabric options they were considering. More than a standard zoom, this tool could rotate visuals in 3D for texture perception.
- AR Showroom: This feature helped shoppers visualize the size and scale of their prospective purchases in the context of their own homes. Upload a photo of the space you're styling for, generate 3D model of furniture piece, and place as desired.
Success
We used Google’s Progressive Web Technology to create a web experience that loads with the speed and fluidity of a native application. West Elm's team was so thrilled with the results that they extended our engagement to integrate the technology into their main website.
⭐ Our work on this project was featured by Google and Fast Company.
